1/13/2020 0 Comments
Industry Project - Assignment Example g, the company experienced exponential growth due to the high demand of their products that had cutting edge technology occupying the largest segment in the market. Recently however, Samsung expects a decline in the demand of their product due to the increased competition brought by more players in the industry selling cheaper smartphones who have comparative technology to Samsung. The things that affect the supply for smartphones is the sales projection of a company for it to be able to deliver profit for its shareholders. For example, Apple and Samsung have profit projections for a certain period that would improve its performance from the previous period delivering profit to its shareholders and also to project a positive image for the company so that its value and shares of stocks will increase. They will in turn stimulate demand in the market through their marketing campaigns so that the available supply will be bought and them realizing their sales objectives. Another would be the discovery and introduction of a breakthrough technology in their products that is not present in competition. For example, if Samsung can make its smartphones wearable just like watch because of its bendability, consumers will be surely be interested to have the new smartphone. Samsung would in turn increase its supply and jack up the price due to the increased demand. The demand for smartphones this product is elastic. It is elastic because the consumption and use of the product can be influenced by certain factors such as competition and price. Smartphones can also be replaced by cheap cellphones without drastically impairing oneâ€™s connectivity or by less known brands that have similar features. Concretely, this was evident when Samsung announced that the company expect a lower sales in Q2 of 2014 due to the increasing number of competition and availability of cheaper smartphones and indeed the company posted a poor sales performance (Triggs, 2014). The presence of
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